Política de Cookies
Unifranz Executive Education

Última actualización: 8 de julio de 2025


1. Introducción

En Unifranz Executive Education, utilizamos cookies y tecnologías similares para mejorar tu experiencia en nuestra plataforma educativa en línea, garantizar su correcto funcionamiento y, en algunos casos, personalizar el contenido. Esta Política de Cookies explica qué son las cookies, cómo las usamos y cómo puedes gestionarlas. Al usar nuestra plataforma, aceptas el uso de cookies según esta política y nuestra Política de Privacidad.

Nuestros servidores están en España, por lo que cumplimos con el Reglamento General de Protección de Datos (RGPD) y la Directiva ePrivacy de la Unión Europea, asegurando transparencia y protección de tus datos.


2. ¿Qué son las cookies?

Las cookies son pequeños archivos de texto que se almacenan en tu dispositivo (ordenador, tablet o móvil) al visitar nuestra plataforma. Nos permiten recopilar información para optimizar la navegación, recordar tus preferencias y analizar el uso del sitio. Pueden ser temporales (se eliminan al cerrar el navegador) o persistentes (permanecen por un tiempo definido).


3. ¿Por qué usamos cookies?

Utilizamos cookies para:

  • Autenticación y seguridad: Verificar tu identidad y proteger tu cuenta.

  • Funcionamiento básico: Asegurar que la plataforma opere correctamente (ej. recordar tu progreso en cursos).

  • Análisis: Entender cómo usas la plataforma para mejorarla (ej. con Google Analytics).

  • Personalización: Adaptar el contenido a tus preferencias (ej. idioma o progreso).

  • Marketing (si aplica): Mostrarte promociones relevantes, con tu consentimiento.


4. Tipos de cookies que utilizamos

  • 4.1 The following first-party Cookies may be placed on your computer or device:

Name of Cookie Purpose Strictly Necessary Expires
XSRF-TOKEN Preserves User Login information and states Yes When you close your browser
DPSettings Preserves the user's Cookie policy preferences Yes 12 days
slim_session Preserves User Login information and states Yes 1 day
  • 4.2 The following strictly necessary third-party Cookies may be placed on your computer or device (remove stripe cookies from the list if you don’t use stripe):
Name of Cookie Provider Purpose Expires
nsr m.stripe.network Used to process payments for our website. When you close your browser
cookiesEnabled checkout.stripe.com Used to process payments for our website. When you close your browser
__stripe_sid checkout.stripe.com Used to process payments for our website. When you close your browser
__stripe_mid checkout.stripe.com Used to distinguish users. 1 year
ab_disable_remember_ checkout.stripe.com Used to process payments for our website. 7 years
checkout-test-session checkout.stripe.com Used to process payments for our website. 10 years
cid checkout.stripe.com Used to process payments for our website. for ever
vuid vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 1 year
player player.vimeo.com These cookies are used by Vimeo to collect analytics tracking information. 1 year
  • 4.3 Our Site uses the following functional Cookies (remove cookies not exploited in your school):


Olark
Name of Cookie Provider Purpose Expires
hblid www.exed.unifranz.com a visitor identifier that we use only on your site to remember this visitor between visits 2 years
wcsid www.exed.unifranz.com a session identifier that we use only on your site to keep track of a single chat session When you close your browser
olfsk www.exed.unifranz.com storage identifier that we use to maintain chat state across pages (e.g. message history) 2 years
_okbk www.exed.unifranz.com extra state information (e.g. chat box being open/closed) When you close your browser
_ok www.exed.unifranz.com most recent Olark site ID (security measure) When you close your browser
_oklv www.exed.unifranz.com the Olark loader version (for improved caching) When you close your browser
_okla www.exed.unifranz.com used for caching purposes (loaded from CDN vs. loaded from our infrastructure) When you close your browser
_okgid www.exed.unifranz.com used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed When you close your browser
_okac www.exed.unifranz.com used for caching by setting a hash for assets to determine if they have changed and if they need to be refreshed When you close your browser
TawkTo
Name of Cookie Provider Purpose Expires
TawkConnectionTime www.exed.unifranz.com previous registration time stamp When you close your browser
Tawk_ www.exed.unifranz.com socket connection url When you close your browser
__tawkuuid www.exed.unifranz.com domain restriction values 6 months
__cfduid tawk.to Used by the content network, Cloudflare, to identify trusted web traffic. 1 year
Freshchat
Name of Cookie Provider Purpose Expires
pubsub_cookie www.exed.unifranz.com This cookie is used for the freshchat service When you close your browser
hop- www.exed.unifranz.com This cookie is used for the freshchat service When you close your browser
www.exed.unifranz.com This cookie is used for the freshchat service When you close your browser
_ www.exed.unifranz.com This cookie is used for the freshchat service 1 year
pnctest www.exed.unifranz.com This cookie is used for the freshchat service 1 year
Zendesk Web Widget
Name of Cookie Provider Purpose Expires
ZD-referrerPolicy www.exed.unifranz.com Stores referrer tags Forever
ZD-zE_oauth www.exed.unifranz.com Stores the authentication token once the user has been authenticated. 2 hours
ZD-currentTime www.exed.unifranz.com Sets the time when page loads. Forever
ZD-settings www.exed.unifranz.com Stores a hash of settings so that we don't keep sending blips after the initial one Forever
ZD-suid www.exed.unifranz.com Session id for pathfinder. 20 minutes
ZD-buid www.exed.unifranz.com Collects Machine ID. Forever
Intercom
Name of Cookie Provider Purpose Expires
intercom-id- www.exed.unifranz.com This cookie is used by Intercom as a session so that users can continue a chat as they move through the site. 9 months
  • 4.4 Our Site uses analytics services provided by your analytics services, if any. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the products and services offered through them.
  • 4.5 The analytics services used by Our Site use Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.
  • 4.6 The analytics services used by Our Site uses the following Cookies (remove cookies not exploited in your school): 
Google Analytics
Name of Cookie Provider Purpose Expires
_ga www.exed.unifranz.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat www.exed.unifranz.com Google Analytics: Used by Google Analytics to throttle the request rate. When you close your browser
_gid www.exed.unifranz.com Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. When you close your browser
collect www.exed.unifranz.com Google Analytics: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. When you close your browser
Mixpanel
Name of Cookie Provider Purpose Expires
mp_#_mixpanel www.exed.unifranz.com MixPanel: Cookie used by MixPanel for analytics purposes 1 year
Sumo me
Name of Cookie Provider Purpose Expires
__smToken www.exed.unifranz.com The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not. 1 year
__smSmartbarShown www.exed.unifranz.com Is set when the Smartbar is shown 50 years
__smVID www.exed.unifranz.com Used to display relevant advertising 1 month
__smSessionId www.exed.unifranz.com Used by Sumo to establish a cookie on a users computer to begin a session to enable Sumo products When you close your browser
  • 4.7 Targeting/Marketing cookies
    Targeting/Marketing cookies are used to track visitors across websites. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. If you do not allow these cookies, you will experience less targeted advertising (remove cookies not exploited in your school): 
Name of Cookie Provider Purpose Expires
fr facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third-party advertisers 3 months
fr facebook.com Used by Facebook to deliver a series of advertisement products such as real time bidding from third-party advertisers When you close your browser
Hubspot
Name of Cookie Provider Purpose Expires
__hstc www.exed.unifranz.com The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 2 years
hubspotutk www.exed.unifranz.com This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. 10 years
__hssc www.exed.unifranz.com This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 30 min
__hssrc www.exed.unifranz.com Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. session
messagesUtk www.exed.unifranz.com This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor. session
Refersion
Name of Cookie Provider Purpose Expires
ci_session refersion.com Preserves users states across page requests. When you close your browser
refersion_csrf_code refersion.com Sets csrf token to prevent cross site request forgery. When you close your browser
__cfduid refersion.com Used by the content network, Cloudflare, to identify trusted web traffic. 1 year
Google AdWords
Name of Cookie Provider Purpose Expires
ads/ga-audiences www.exed.unifranz.com Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. When you close your browser
Fomo
Name of Cookie Provider Purpose Expires
Fomo.hstry-count-since-first-event- www.exed.unifranz.com Used by Fomo for showing user notifications. Persistent
Fomo.hstry-first-timestamp- www.exed.unifranz.com Used by Fomo for showing user notifications Persistent
Fomo.snv- www.exed.unifranz.com Used by Fomo for showing user notifications Persistent

5. Gestión del consentimiento

Al entrar en la plataforma, un banner de cookies te permitirá:

  • Aceptar todas las cookies.

  • Rechazar cookies no esenciales.

  • Personalizar tus preferencias.

Puedes modificar tus opciones en cualquier momento desde configuración de cookies.

6. Changes to this Cookie Policy

Nombre

Propósito

Duración

Categoría

session_id

Autenticación

Sesión

Esencial

_ga

Análisis (Google Analytics)

2 años

Rendimiento

pref_lang

Idioma preferido

1 año

Personalización

marketing_opt_in

Publicidad

1 año

Marketing


7. Cómo desactivar cookies

Puedes bloquear o eliminar cookies desde tu navegador:

  • Chrome

  • Firefox

  • Safari

  • Edge

Desactivar cookies esenciales puede afectar el funcionamiento de la plataforma.


9. Cambios en la política

Te avisaremos de cambios relevantes con 30 días de antelación vía plataforma o correo.


10. Contacto

Para dudas o derechos relacionados con cookies:

  • Email: executive@unifranz.edu.bo